#Logo design price how to

If someone asks for a flat-rate we donвЂ™t turn them down, we just talk about their project and get all the details before we give them a rate. This IS how most service industry firms work. In the end we decided to switch to hourly billing. So you either create a crazy scale of products like вЂњsimple logo design,вЂќ вЂњAverage logo design,вЂќ вЂњComplex logo designвЂќ and вЂњUltimate logo designвЂќ OR you switch to hourly billing. What does a вЂњlogoвЂќ really mean? I could spend 1 hour on a logo and I could also spend 50 hours on a logo. This is where the flaws in the flat-rate billing system begin to surface. I COULD design them a logo in about an hour. They would say: вЂњ900 DOLLARS?!! All I want is a little logo вЂ“ it will only take you an hour!вЂќ And they were right. But for the little guy, I would practically knock them off their feet when I told them I was charging $900 for a logo. This was a fair price for a big company that wanted lots of concepts and revisions. Cost is not a deterrent for these larger companies. Obviously вЂ“ a companyвЂ™s brand is VERY important. As I began working with larger and larger companies they wanted more concepts, more revisions, more discussion about their logo. Some of those logo projects, however, took a really long time. Most people thought this was a fair rate and I got lots of work. When I started I charged $300 for a logo. And, so long as my prices were really low it worked out fairly well. I know that when I am buying something вЂ“ I like to know what IвЂ™m going to pay up-front. When we started I was really in love with the concept of Flat-Rate billing. Currently Go Media charges $100/hr for print design and $125/hr for web and multimedia work. But if you want to survive in the long-run you canвЂ™t make it charging $5/hr. You will lose some customers when you raise your rates. I think this is a really good strategy for the designer that is just starting out: start with really low rates and when you get busy enough increase the amount you charge.

Every time I was slammed with work I would up my price. Soon I had all the $100 flyer jobs that I could handle. Now obviously, with me putting in so much work and charging so little, word got around fast. This sucks, but I was doing what I loved. I would spend two days (20+ hours) doing an elaborate illustration for the flyer. For example вЂ“ I was charging $100 to design a flyer. When Go Media started I was charging flat-rates. Obviously, when youвЂ™re starting out youвЂ™ll be charging almost nothing. This largely depends on how skilled you are and how many customers you have. How do I send invoices and track sales? What should I charge?

#Logo design price how to

I thought I would share with you some financial lessons IвЂ™ve learned while building Cleveland Graphic Design Firm Go Media over the last fifteen years.ДЄnd be sure to check out вЂњ How to Charge For Your Graphic Design Work (& Get What You Deserve)вЂќ вЂ“ another post by Go Media, for more on this topic! For more information, head to ДЄ lot of designers ask us what they should charge for their services. To meet the author and learn more about pricing, contracts, collections and more, attend our design retreat: WMC: Off-The-Grid this October 5 -7th.